South Sudan starts setting up its Public Broadcasting Corporation
Posted on 22nd November 2014
Elizabeth Smith, Chair, Commonwealth Media Group and Consultant, Transforming Broadcasting
The first steps in setting up a Public Service Broadcasting Corporation in South Sudan have now been taken. This was announced on 12 November 2014 by Paul Jacob Kumbo, DG Information and Broadcasting at the Ministry of Information and Broadcasting, South Sudan. The announcement was made at a Workshop in Nairobi held from 12-14 November. It was organised by NHK International, and attended by broadcasters from SSTV, KBC, officials from the South Sudan Ministry of Information and Broadcasting, and Consultant for Transforming Broadcasting, Elizabeth Smith.
Names are now being actively sought for Board members of the new Corporation and consultations have begun with local media associations, NGOs and others. A Committee to work on the logistics of setting up the new organisation has been set up by the Ministry and has now started work.
This an exciting and ambitious project, aiming to replace the existing state broadcaster with a Public Service Corporation, aiming to serve all the people of South Sudan with independent and quality broadcasting.
It follows the much-delayed signing on 9 September 2014 by the President of South Sudan, Salva Kiir, of the three Media Acts - the South Sudan Broadcasting Corporation Act, the Right of Access to Information Act and the Media Authority Act.
The Workshop was part of the continuing work of the Japan International Cooperation Agency, JICA, working through NHK International. NHK International has been supporting South Sudan TV and Radio (SSTV/R) for more than a year in a comprehensive and large-scale ongoing training project to help SSTV/R towards Public Service Broadcasting.
A Road Map towards Public Service Broadcasting was produced at a previous workshop in Kenya in June 2014, based on a draft by Consultant Elizabeth Smith, and with input by all the participants. It was updated at a workshop in Uganda in September 2014. Following the Nairobi November 2014 Workshop for senior staff from SSTVR, and Ministry officials, producers and reporters from SSTVR, as well as engineers, attended training sessions, also in Nairobi, from 17 November.
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